About

Communicator. Storyteller. Plain-language warrior. 

I’m a bright, innovative communicator with 10 years’ experience in communications, public relations and journalism. I also have a keen interest in user-centred design.

Contact me at ms.lena.ross [@] gmail.com

My detailed resumé is on LinkedIn. Highlights are below:

Business and Professional Communications

I’ve led communications initiatives on a number of public and private sector campaigns. Experience includes:

  • Communications planning & strategy
  • Implementation & delivery
  • Building strong relationships with stakeholders, partners, government ministries, Cabinet & Premier’s Offices
  • Public relations & earned media outreach
  • Event planning
  • Presentation design
  • Internal communications
  • Print production & mass mailings

Digital Communications

I’ve managed successful digital marketing campaigns for the Ontario Government, and I’ve helped deliver new websites for the non-profit sector. Experience includes:

  • Social media content planning & execution
  • Integrated marketing
  • Web content writing
  • Measurement & metrics
  • Graphic design & print layout
  • Delivering staff training on web accessibility
  • A certificate in User Experience (UX) design; experience delivering wireframes, user testing, card sorting exercises
  • Working with different content management systems

Journalism & Storytelling

As a seasoned content creator, my work began with a solid foundation in reporting and storytelling. Experience includes:

  • A post-grad certificate in Journalism from Langara College
  • News reporter for the Coquitlam Now newspaper
  • Editing The Sentinel: The College of Dental Surgeons of B.C.’s monthly print magazine
  • Feature writing
  • Substantive editing
  • Eagle-eyed proofreading
  • I’m also a skilled multimedia producer, with experience creating layouts, digital graphics, photos and video