About
Communicator. Storyteller. Plain-language warrior.
I’m a bright, innovative communicator with 10 years’ experience in communications, public relations and journalism. I also have a keen interest in user-centred design.
Contact me at ms.lena.ross [@] gmail.com
My detailed resumé is on LinkedIn. Highlights are below:
Business and Professional Communications
I’ve led communications initiatives on a number of public and private sector campaigns. Experience includes:
- Communications planning & strategy
- Implementation & delivery
- Building strong relationships with stakeholders, partners, government ministries, Cabinet & Premier’s Offices
- Public relations & earned media outreach
- Event planning
- Presentation design
- Internal communications
- Print production & mass mailings
Digital Communications
I’ve managed successful digital marketing campaigns for the Ontario Government, and I’ve helped deliver new websites for the non-profit sector. Experience includes:
- Social media content planning & execution
- Integrated marketing
- Web content writing
- Measurement & metrics
- Graphic design & print layout
- Delivering staff training on web accessibility
- A certificate in User Experience (UX) design; experience delivering wireframes, user testing, card sorting exercises
- Working with different content management systems
Journalism & Storytelling
As a seasoned content creator, my work began with a solid foundation in reporting and storytelling. Experience includes:
- A post-grad certificate in Journalism from Langara College
- News reporter for the Coquitlam Now newspaper
- Editing The Sentinel: The College of Dental Surgeons of B.C.’s monthly print magazine
- Feature writing
- Substantive editing
- Eagle-eyed proofreading
- I’m also a skilled multimedia producer, with experience creating layouts, digital graphics, photos and video